Untitled (RL) (EdK 002)

“Untitled (RL)” is an A4 format, 544 pages running, disorganized, unindexed, dese - mantized organization of images, collected and reproduced in 1:1 scale, in their native (low) resolution. An arbitrary rendition of R*lph L*uren as a brand and an arbitrary depiction of societal feedback loops that instigate mechanisms of life - style construction, this book is, ultimately, about branding, as much as about image hegemony, visual capitalism, and all the hypotheses that can crack the code of a given matrix.